Thank you to real estate marketing blog for telling us about the new Microsoft adCenter Lab. It is a fun BETA tool. Basically what it does it analysis your online or website users.
I ran a query for emongoo.com. Sellers look...Women rule the real estate world!
This shows us that 98% of all traffic to emongoo.com is female. If you are a seller then make sure your property is showing what the women really want to see. This is something we at emongoo have been saying for a long time to our clientele. Women are the searches of online real estate.
The graph also shows that the largest age group on emongoo.com is 25 to 34, aka young families.
The below image is in regards to general online for sale by owner real estate traffic:
Now I used the key word 'for sale by owner real estate'. The chart didn't change much at all when using just 'real estate' it did however when I used just the key word 'for sale by owner':
Women still win, but there is a spike in 'female' traffic when comparing 'for sale by owner' and just 'real estate'.
Now this is a BETA website and the results may vary, but it is a cool little tool. We can say that for the data Microsoft pulled for emongoo.com they are very close. We do have primarily women on the site, not sure if it is in the high 90% as Microsoft may say, but it is high.
Again the Microsoft BETA site can be found here: http://adlab.microsoft.com/DPUI/DPUI.aspx
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Posted by: michel | May 02, 2007 at 03:00 AM